welcome
Pete Jakob IT discussions in business media always seem to cover the same topics: mid-tier businesses and tech; IT investment (too much? too little?); data storage (and the environment); information security; and whether good tech people can be good managers. more...
Pete Jakob IBM Software Group Marketing Manager (UK, Ireland & South Africa)

Insights Magazine

The print editions
Who needs insight into IT? Or better still: who doesn’t? Real Business – the award winning magazine for entrepreurs – is working with IBM Software to cut through the technology traps for today’s business.

REAL BUSINESS: INSIGHTS offers a clear, concise, no nonsense take on technology today. Because it’s about time someone did.
the magazine

Real Business Magazine

Insight Tag: Entrepreneur

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Tags: Innovation, Entrepreneur, Growth
Catch a rising star
Quick: what’s one of the most frustrating aspects of running a medium-sized business? IT must rate pretty high. Successful growth creates a serious dependence upon IT in every mid-sized business. But the likelihood is that your IT infrastructure is –... more...

Tags: Innovation, Entrepreneur, Strategy, Growth, Data management
Ask the right question
Taken literally, "thinking outside the box" could mean saving serious money. Or at least, it can if you ask the right questions of the right people. Take all those hundreds – if not thousands – of separate bits of information that your business... more...

Tags: Innovation, Entrepreneur, Communication, Strategy
The rise of the answering machines
Does anybody like calling a helpline? Probably not, but businesses still need them. After all, if customers are going to spend their money on a product or service, they want a line of communication with the companies providing them. But many... more...

Tags: Change, Innovation, Entrepreneur
Future tech
What’s the next killer app that’s going to change business forever? Tough call – there were those that claimed Voice Over Internet Protocol (VOIP) software was going to run the telecoms into the ground and change the whole business comms landscape fo... more...

Tags: Know-how, Strategy, Entrepreneur, Change, Collaboration, Growth
Paint by numbers
When Firwood Paints, based in Bolton, won a DTI-backed e-Commerce Award in September 2005, it was as the region’s best end-to-end integrated business. The company’s new website (www.firwood.co.uk) forged a dynamic link not only between a... more...

Tags: Entrepreneur, Know-how, Communication, Innovation
1,000,000 users can’t be wrong – can they?
Here’s a challenge: how do you collect the sum of all human knowledge? And keep it accurate? And make sure that everyone can consult it in a simple and accessible way? If you’re an ancient Greek, Roman or Spanish thinker (Aristotle, Pliny the Elder,... more...

Tags: Entrepreneur, Data management, Innovation
Turn data into gold
How much have you invested in gathering and storing data about your customers, products and employees? Probably a lot more money and manpower than you care to think about. And what’s your return on investment from all those pieces of data, which are... more...

Tags: Entrepreneur, Innovation, Know-how
Living free and uneasy
The Renaissance represented unprecedented activity in the arts and sciences across Europe. New ideas erupted, disrupted, inspired and cross-pollinated across a range of disciplines. Media flourished under the influence of the latest technology (eg... more...

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Looking for answers to your most pressing tech questions? There are a few routes for you to take:
ask a guru
Looking for answers to your most pressing tech questions? There are a few routes for you to take:
QUESTION OF THE WEEK:
I run a small manufacturing business with 500 employees. Should I be worried about GRC (Governance, Risk and Compliance) issues? And if so, how can my IT help?

"We did a survey of our customers and, from 100 completed surveys, 80 per cent expected the burden...   more...